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Cesilee Eggleston

Plants Are the New Doctor

New studies from Health Line revealed, plants do more for you than you think. Not only do they provide a pleasing atmosphere for your home, they are also a healthy addition to your lifestyle.

You probably don’t even notice how much better you’re breathing by having your beautiful fern sit by the front door, but the truth is it’s doing a lot more for you than you think. Your dust levels will be reduced, the temperature in your home will be lower, and it increases the humidity.

Those who have plants in their place of work won’t have to take as many sick days because having greenery around will reduce your chances of the common cold, fatigue, and pain. Instead of trying to find another nick-nak to add to your desk, try looking for an easy to care for plant.

Has your mental health been taking a toll? Having flowers around you will increase those positive vibes, that we ALL need. These amazing mood enhancers will help with your stress, anxiety and depression. The best part is they help you get up in the morning because you know you need to water them, and care for them too.

Next time you’re looking for another picture frame, or a new coffee table, stop and make a trip to your local nursery instead. There are SO many plants to choose from and people to teach you how to care for them too! Find what appeals to you most and take it home and welcome the clean air, and the healthy body.

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Slide Design Times

While trying to find an ad to redesign, I wanted to find something sleek and simple. After looking for some time, I decided to go with Apple Music. Their ads have gone to a more black and white vintage theme recently. Although I like their ads, I wanted to make it more of a summer feel with a lot more colors.

Males and females, ages 21-30, appreciate music, and enjoy the outdoors. I want to target more of a young adult crowd, that spends times in the woods with friends and family. That audience has a certain appreciation for music, and I’m hoping this ad will appeal to them.

When it comes to designing simple things such as slides, I don’t have a ton of creativity. So I did struggle a little bit with having my slides look appealing, after getting some feedback I was able to make some changes and I do think it looks a lot better. The only thing I regret is making my background that color of green. It could come across as a spotify ad now. I sampled the picture for a color theme and that green looked the best and unfortunately I didn’t realize the background color sooner. But I still think it looks good because the simplicity of the font makes it easy to read, and I like that I stuck with the black and white theme to a certain extent.

 

Charmin Ad

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After looking for the picture picture of a ski slope, I found one by Toa Heftiba. I found his photograph on a Creative Commons website.

https://unsplash.com/search/snowy-mountains?photo=nqQPkW-vwjs

For the toilet paper picture I had to do a lot of searching, but I found it on another Creative Commons website.

https://pixabay.com/en/photos/q=toilet+paper&hp=&image_type=&cat=&min_width=&min_height=

My target audience is males and females, ages 18-24, single, with a masters degree, making $40,000 – $59,000, and this ad will be seen through magazines and blogs. I feel that my ad will definitely appeal to my audience because now, more than ever, skiing and snowboarding has become a very large hobby in the winter so the demographic is much larger.

While creating this ad, I spent a lot of time trying to make the toilet paper rolls blend so that they didn’t look misplaced. I had a hard time decided how to use the toilet paper in the ad, but after looking for toilet paper image, I found out my options were pretty limited. More than half of the images were unraveling like I had wanted. I finally found the roll that I used in my ad and thought id be able to have it unraveling as it went down the hill but it ended up not looking right and I felt like my audience wouldn’t know that it was supposed to be unraveling. So after doing a lot of editing I decided to go with the rolls going the normal way, so I angled the rolls with the hill and I thought it looked good. It wasn’t exactly what I wanted but I thought it turned out pretty well.

Ultimately the principles used for this design were definitely important. As far as typography goes, I decided to do a simple font that was easy to read because there is so much going on in the ad. I then chose blue print because the Charmin logo is mostly blue.

Going skiing or snowboarding in the mountains, tends to be a peaceful experience where you go and just focus on you. Going to the bathroom and using Charmin ultra soft toilet paper can be exactly the same. The toilet paper is being shown going down the mountain just as smoothly as the other skiers and snowboarders. Showing that using Charmin toilet paper can be a very similar experience as going to the slopes.

Iconic Icons

Succulents

The icons I chose to create, are succulents. Although a few look like they are cacti, they belong in the succulent category of plants. Since they are all so diverse looking, I wanted to make sure there was consistency through the colors. By having that consistency, they all look like they belong together and are from the same plant family.

Colorings

As far as color themes go, I chose to have earthy green toned succulents, and brown pots. I chose to do this because the green and brown contrast well together and make the succulents stand out. I decided to add some bright colors like pink for the stroke on the pots, purple in the flowers, and orange in the flowers. I wanted the flowers on the cacti to stand out, that way it adds a little pop of color, and I wanted the pots to have a bright stroke so they would make the pots match more with the bright green.

Target Audience

Succulents have been extremely popular plants the last couple years. Since they are very well known plants, I wanted to find the perfect target audience. I had succulents as one of my main plants at my wedding, and I gave my friends and family various arrangements afterwards. I found that females between the ages of 18-30, who had a green thumb, were most interested in the succulents. In my opinion, a large appeal to these plants, is the diversity and uniqueness of each plant. With that being said, I believe my designs show how different succulents can be, and that is the beauty of them.

Conclusion

While designing my icons I had some inspiration from the succulents I grow at my apartment. I was able to use that inspiration to make similar yet completely different icons. I hope that my target audience appreciates and enjoys the designs that I was able to create.

9×6 Icons

60×60 Icons

400×400 Icons


My Magazine

When preparing for this assignment, I thought about different conference talks that had really influenced me. Elder Jeffrey R. Holland’s talk “Tomorrow the Lord Will do Wonders Among You” really touched me and influenced my life for the better. I wanted to do the talk justice and create a really simple design that would highlight important elements of the talk, but not detract from Elder Holland’s teachings.

This spread is a neutral design and I think it appeals to a very broad age group, but I chose male and females 21-40. The high-quality photo, yellow text, and font for the title of the article help appeal to younger people while the simple layout for the article itself helps it reach older people. I chose this age group, with these design principles in mind, because at that point in your life you are continually figuring out what will happen in your life next, and this talk is very comforting to those who are lost or worried about the future.

I really enjoyed this project and being able to get more familiar with InDesign. Between typography, color, text placement, and using photos to enhance text, I learned a lot. I think two of the most important decisions I made were the photos I chose and the color of the text for the titles. I chose a photo of the Seattle temple, which I took when I went to the wedding of my now sister-in-law, and a photo of a brook over by my aunt’s house. I like the photo of the Seattle temple a lot because of the upward angle of it; the angle creates a sense of looking upward to God and moving forward. The photo of the brook creates a sense of journey and pressing onward. I chose the yellow text for the title because it’s bright and hopeful, which is very similar to the theme of this talk. And I chose the green text for the subtitles and quote because it ties the text in with the photo of the brook.

 

Photography Skills Explained

 Introduction

In this post I will be showing examples of different photography tricks and skills, that will better your photographs. The three categories are: Rule of Thirds, Leading Lines, and Depth of Field. Each one of these will help you to really understand photography, or even help you take more skillful photos.

 

Rule of Thirds:

The photo was taken by Kim Seng, and can be found on https://captainkimo.com/portland-maine-ocean-lighthouse/ The Photo is of a lighthouse in Portland, Maine. I really like the style of the photo, the colors, and the contract between the ocean, background and lighthouse.

 

This picture displays the rule of thirds by having many different important elements throughout the photo. There is one line that is directly above the horizon line it shows that this photo is more sky, which is the most common type of examples when it comes to rule of thirds. The most important parts of the picture is where the lines meet, like the light house.

 

Photo taken by Cesilee Eggleston

I chose to take this picture this way to capture the scenery, as well as allow my husband to be the scale for it. I really enjoy how my husband is in the bottom left corner because that allows for the view of the photo to focus more on the scenery. The blue/gray sky is right above the horizon line, which also helps break the photo down into thirds.

Leading Lines

This photo was taken by Kevin Jones, and can be found on https://www.flickr.com/photos/kj-an/3060098369/in/photostream/. The photo is of the Taj Mahal, which is located in Agra, India. I’ve always thought that the Taj Mahal was really cool, and I really like how this type of picture with the reflection pool is great.

I really like how the leading lines are in place, and that there are people scattered on the sides following the leading lines too. This will help viewers to not only look at whats the main focus of the picture, but also its surroundings up until that point. With such strong leading lines in this picture it has one main focus, the Taj Mahal, which is in the center of the photo.

Photo taken by Cesilee Eggleston

I took this photo outside of my apartment one day because it displays a very large amount of leading lines. There is a sense of wonder, because the photo leads you down this path, but you don’t know where it will take you. In my opinion these leading lines almost distract you enough from the two other sides of the photo as well.

Depth of Field

The photo is by Jason Kiner, and can be found on  http://jkiner.deviantart.com/art/Your-move-21991976. I really like the photo because of the focus on the king piece, and how the king piece is bent at the top, giving off this feel that it has been a long and hard chess game.

This picture clearly shows the amazing effects of depths of field. When looking at this picture you know right away that it is a chess board, even though the background in blurred, and the board is blurred. But the main piece that is in focus, gives off the hints for you to understand what the whole picture is displaying. Since the large chess piece is in focus it helps us to better understand what the picture is as a whole.

Photo taken by Cesilee Eggleston

I love this simplicity of this photo. The bright colors of the apple itself, draws you in enough to understand that it is the main focus of the picture. Not only do the bright colors show that, but so does the blur behind it. Although you can tell that it is a home in the background, there is less interest in it because it is blurred and behind the apple.

Summary

Learning about these photography skills was very informative. I have never taken the time to learn about photography but I have definitely been interested. There is a lot more to photography than I ever realized, but learning about it has given me more of an appreciate for photographers. I think that not just anyone can pick up a camera and become a photographer. You need to do your research, and take classes, because theres definitely more to it than you would think.

Rolling Stone Meets Typography

“Cameron Crowe details a year in the life of the One Direction star as he leaves behind his boy-band past, heads to Jamaica and comes of age”

http://www.rollingstone.com/music/features/harry-styles-opens-up-about-famous-flings-honest-new-lp-w476928

This magazine article was done by Rolling Stone, and written by Cameron Crowe. This magazine will appeal to millennial across the world.

Typeface #1

The first typeface used is Oldstyle. In the first example you will notice that the letter R has a serif. Next it is clear that because the letter S has slight thick to thin transition in the strokes it also shows Oldstyle. Lastly, there is also a diagonal stress shown in the letter E because it is shown at an angle.

Typeface #2

For this next typeface, I definitely thought it could be a mixture of multiple different typefaces. After studying it, I decided that the words “Rolling Stone” is Script. I decided this because overall both words have a unique look that can’t perfectly fit into one category. The first example is in the letter R, you can tell that because that lower part of the R is dragged out longer past the O and the L it is its own unique calligraphy. When looking at the E, you can notice very similar things because the bottom of the E almost connects with the top of the E, which is not common within the other categories.

Contrast

This magazine cover contrasts together great. The fact that “Rolling Stone” is script, makes the title so much more unique and eye catching. But since it is unique, you wouldn’t use it as a normal font for a large portion of text. By making “Harry Styles” a different typeface, this allows you to notice his name, but also realize this article is professional and is an overall classy look. There are some similarities within the two typefaces though. Such as the the letter E, in both words they are angled or diagonally stressed, and the letter S has somewhat of a thick to thin transition, and also a serif.

Conclusion

This magazine article is an edgy, classy, and vintage look. Without the right typography, it could all be ruined. Rolling Stone did a great job at choosing the right typeface that would look best for the style they were going for. I think that this is beyond pleasing to the eye and shows that the different principles used for this cover, makes a for a professional overall look.

While looking for an ad to be analyzed, I found this Coca Cola advertisment on google images. It caught my eye because of its simplicity, and because of how they used the Coke bottle to make a design. After finding the direct link, I found it published on this website: http://www.wabbaly.com/graphic-design-inspiration-search-color-red/

Throughout the article the author is focusing on the color red and analyzing various other ads, from different companies.

Contrast

With the red background, the white coca cola bottles and white lettering really stand out and are obviously the focus of the ad. Since there is so much red in comparison to the white, it causes the viewer of the ad focus on the white, which is what Coca Cola wants.

Repetition

The repeating aspect of this ad is the Coke bottle. From the teeth/lips, to the creases in ones cheeks at the end of a smile, the Coke bottle makes up the whole thing. This repetition puts the idea that Coke makes you happy, into the viewers head.

Color

Coca Cola is known for their red and white brand colors; this ad shows that by only using two colors: red and white. We talked about the color playing a role in contrast, but the simplicity of the ad (only using two colors) shows how the colors of red and white are such a big part of their brand.

Alignment

 

There isn’t a ton of alignment going on in the Ad, but the smile is placed in the center of the page, vertically and horizontally. The placement of the smile causes the viewer to bring their attention to the center of the page, and because the words are placed directly below, it is easy and natural for the viewer to drop their vision down to the words.

Proximity

Similar to alignment, since the words are below the smile, it’s easy to drop down and look at them. But something that is important to recognize is that the words aren’t super close to the smile, they are far enough away that they stand out and are noticeable without being a hassle, but not too close that they get drowned out by the whiteness of smile.

Conclusion

To the regular viewer, this is a really simple advertisement, but because of these five principles we’ve learned about in class, it’s clear that a lot of design and consideration went into this ad. I like how simple it is. I appreciate how Coke consciously made decisions about the ad to make it as effective and visually pleasing to the viewer as possible by using contrast, repetition, color, proximity and alignment.

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